Strategy & Planning

An effective business development strategy should analyse the existing business model and identify objectives. It should take into consideration the wider market influences, the target audience and competitors. Goals set should be quantifiable and allow for budget and timescale restraints. Paramount to achieving a successful outcome is ensuring that you allocate resources to implement the strategy.

The role of marketing is to facilitate and support the growth of your business and help you focus on the key marketing activities that will give you the greatest return on your investment. Marketing Pace can provide expert and practical advice in helping you to define your overall business strategy and develop an effective marketing plan.

  • Business Development Strategy
  • Marketing Audit
  • Market Research
  • Market Segmentation
  • Competitor Analysis
  • Proposition/Messaging
  • Communication Strategy
  • Media Planning
  • Implementation Planning


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