An effective business development strategy analyses the business model and identifies objectives. It takes into consideration the wider market influences, the target audience and competitors. Objectives should be quantifiable and subject to budget and timescale restraints. Paramount to achieving a successful outcome, is ensuring that you allocate resources to implement the strategy.

Marketing facilitates and supports the growth of your business and helps you focus on the key activities that will give you the greatest return on investment. Marketing Pace provides expert and practical advice to help define your overall business strategy and develop an effective marketing plan.

• Business Development Strategy
• Marketing Audit
• Market Research
• Market Segmentation
• Competitor Analysis
• Value Proposition/Messaging
• Communication Strategy
• Media Planning
• Implementation Planning